When it comes to content or content marketing, it can be very difficult to know which one to use and which one can make a statement. Currently, there are many types of content marketing that you can choose for your business. Some businesses like to mix them with articles, infographics, etc, while others stick to only one or two types. In this article we are going to cover the types of content marketing.
Blogging is one of the most popular types of content marketing for small businesses. And for good reason! Blogs are one of the best ways to improve SEO and drive more organic traffic to your site from search engines. It can help you as a marketer, to make the most of your limited marketing budget by supplementing any advertising with inbound marketing efforts. In fact, according to Forbes, websites that include a blog typically have 434% more indexed pages than those that do not. This means that search engines like Google on sites with blogs are more likely to end up on the first page when potential consumers search for relevant keywords. Additionally, commercial sites with blogs have 97% more inbound links, which also helps with search engine optimization.
Using infographics can be a lot of fun and can help you arouse marketing strategies with engaging content. They are visually captivating and ideal for presenting procedures or statistics. This quick content marketing is in the ears of marketers like low-cost yet still music. With infographics, you will find many ways to grab the maximum eyeball. For example, if it is not getting so much on Instagram or Twitter, try uploading it to other social media platforms like Facebook. The data collected through infographics can be easy to identify and understand when presented on platforms like this. By adding data to it, you can make your products / services more prestigious.
Video Content Marketing
Producing video content can be expensive, as well as time consuming, but it is hot and in demand among many consumers. Although many people prefer written content, those who want videos still want to watch as much as they can get their hands on right now. A well-produced video spot reflects a whole different side of your business (much like podcasts) and can give you a better way to create content that shows how to do something or how something works. Consider video for more than just blogging; They are also great for teaching someone how to replicate their own sink trap using their product or show potential customers how you build your golf clubs from start to finish. Don’t forget to create captions for your videos and include a text introduction to help humans better navigate what they really want to see. You can then use this content almost anywhere, from your main website to your blog, your social media page or even in email campaigns.
E-books are an effective type of long-form content that businesses can use to provide value for their leads and customers. Here is the keyword value. Your eBook should not be a 5-to-10-page ad. Instead, it should provide some type of useful information and insight for your target audience about their needs and challenges. Like many other types of content marketing, it is not about selling to your audience, it is about building relationships with targeted consumers so that they trust your brand and when you are ready to make a purchase, they Come closer. E-books are one of the best types of content marketing for gathering lead information and are often used for email marketing strategy. This is because they are usually gated, meaning visitors should provide some type of information about themselves in exchange for an e-book download, thus adding them to your email list.